In 1937, Mr. Eckardt saw the looming threat of war and the impact it would have on their business - a war would stop shipments of ornaments from their native Germany to America. He took the monumental step of opening a factory in the states and naming it The Shiny Brite Company.
Then he met with the Corning Glass Company and proposed a business partnership - if Corning would modify its glass ribbon machine, which made light bulbs and produce round ornaments instead he would buy them. He already had an agreement with the F. W. Woolworth Company to sell the ornaments. The machine switchover was a success and molten glass was shaped into balls. The balls were lined with silver nitrate which made them reflective and then coated with lacquer before shipping to the Shiny Brite factories for decorating.
F. W. Woolworth Company placed an order for 235,000 ornaments and in December 1939, the first machine-made batch was shipped to Woolworth’s Five-and-Ten-Cent Stores, where they were sold for two to ten cents apiece.
By 1941, 300,000 shaped ornaments such as bells, lanterns, trees, icicles and pinecones were produced daily at Shiny Brite factories in Irvington, Hoboken, North Bergen and West New York, New Jersey.